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WOWMOM - Our longest baby affair! • The Digital Leap


The story of how one baby store took over Lazada Singapore’s Baby Category

By Shahbaaz Ali

WOWMOM is a premium baby products Lazada shop who sell over 1000+ SKUs of reputable International Brands from around the world. With names such as Ergobaby, Skip Hop, Nuby and Tula. They are definitely a hot-store amongst parents!

We started working with WOWMOM before they even had a store on Lazada, we met through Upwork.com and have been working with them since the last 1 year.


“At the beginning, it’s always difficult to envision the path forward, but as we look back we are glad that we decided to take this journey ~ Our business is growing rapidly and our customers are ecstatic!”

Our work with the WOWMOM store has been very extensive,
The TDL team has been involved from the very first steps of their journey on Lazada;

Exhaustively, we take care of:

  1. Store Setup
  2. Product Management
  3. Marketing Activities
  4. Customer Service
  5. Storefront

and more!

Starting as a new Store just 6 months back, WOWMOM is currently a Sales Leader in the Mother and Baby category on Lazada Singapore; which is also one of the most competitive shopping categories online.

From using tailored e-commerce strategies to having a responsive e-commerce team for store management, WOWMOM and TDL have been a great fit for each other!

Check out the store on Lazada Singapore here.

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